About
For one year, I worked on the creative team at Mastercard, participating in strategic projects for clients in the financial sector. I led the development of a Style Guide for each client. My goal was to create an identity guide that would not only standardize but also speed up the creative team's work on future materials. I spent months translating and transforming every detail of the brand manual into practical, ready-to-use elements: buttons, components, typography styles, and colors. This initiative allowed me to anticipate and solve problems, optimizing the entire workflow.
For one year, I worked on the creative team at Mastercard, participating in strategic projects for clients in the financial sector. I led the development of a Style Guide for each client. My goal was to create an identity guide that would not only standardize but also speed up the creative team's work on future materials. I spent months translating and transforming every detail of the brand manual into practical, ready-to-use elements: buttons, components, typography styles, and colors. This initiative allowed me to anticipate and solve problems, optimizing the entire workflow.
For the +Cartão LATAM Pass campaign, I actively participated in creating wireframes, developed new visual components, built high-converting Landing Pages, and helped create impactful materials for Google and Meta ads. And the results were clear! Keep scrolling down the page to discover more about this fantastic project.
Project Overview
As our main delivery for the first quarter, the +Cartão LATAM Pass project was presented as a video case study, focusing on visual impact and a clear, objective narrative. The content was specially developed for LATAM's executive team, aiming to strategically communicate the campaign's key results and learnings.
As our main delivery for the first quarter, the +Cartão LATAM Pass project was presented as a video case study, focusing on visual impact and a clear, objective narrative. The content was specially developed for LATAM's executive team, aiming to strategically communicate the campaign's key results and learnings.
The piece highlights the work done throughout Q1 to boost the lifecycle of the LATAM Pass Itaú Mastercard cards, both Platinum and Black versions. The campaign's main goals were to attract new customers through differentiated mileage offers and to engage the existing customer base with exclusive benefits from the LATAM Pass ecosystem.
With a clear, management-focused approach and a theme that resonates with the LATAM company's universe, the video presents the pillars of the strategy adopted — from audience segmentation to product and benefit activation — reinforcing the campaign's relevance to business objectives and its contribution to building brand value.
