Project Objective: To successfully launch RecargaPay's new product, “Tap On Phone,” in the Brazilian market.
Key Objectives:
Develop a Dedicated Landing Page: Create a new landing page from scratch for the “Tap On Phone” product. This page would be integrated into RecargaPay's official website. Its purpose was to introduce the product, highlight its benefits, and guide users to download the app or engage if they were existing customers. It also needed to include educational content, step-by-step instructions, fee details, compatible devices, interactive elements like a fee calculator, and a Frequently Asked Questions (FAQ) section.
Create a Key Visual (KV): Develop a main visual concept that would serve as the foundation for all campaign creative assets. The KV needed to communicate the product's main value propositions, focusing on simplicity and ease of understanding for the Brazilian audience.
Challenges and Solutions: The solution was to prioritize clear, simple, and educational language in all communications to ensure consumer understanding and acceptance.
Adhering to RecargaPay's brand book and tone of voice was crucial, especially in effectively explaining the product to the target audience.
Outcome: The project aimed to provide a comprehensive digital presence for the “Tap On Phone” launch. It established visual standards by focusing on clear communication and appealing design, helping RecargaPay make a complex new technology accessible and desirable, and empowering numerous businesses across Brazil.
Target Audience: MEIs (Individual Micro-entrepreneurs) and PJs (Legal Entities) in Brazil.
