A visual refresh based on Agibank's 2025 Brandbook, combining proven campaign messaging with a new visual language across color, typography, tone of voice and layout. The system was designed to adapt consistently across multiple digital advertising formats, including static and animated assets for Google Ads and Meta Ads.
The campaign targeted retirees, pensioners and public-sector employees, with communication focused on encouraging users to open an Agibank account through the app and acquire a Mastercard card.
The campaign targeted retirees, pensioners and public-sector employees, with communication focused on encouraging users to open an Agibank account through the app and acquire a Mastercard card.
In the second phase of the project, the campaign expanded into a regional digital experience for Brazil's southern states: Rio Grande do Sul, Santa Catarina and Paraná.
The existing Agibank landing page was adapted into three localized experiences, preserving the core visual system while introducing visual and content variations relevant to each state.
Rio Grande do Sul
A localized landing page combining the established Agibank visual language with visual references connected to the state and its regional identity.
Santa Catarina
A regional adaptation following the same visual framework while incorporating imagery and references connected to Santa Catarina.
Paraná
A localized experience maintaining consistency with the campaign system while incorporating visual elements associated with Paraná.
The three landing pages shared the same structure and content hierarchy, while allowing each state to have its own visual identity through regional references, particularly recognizable landmarks and local elements.
The creative challenge was to build a flexible visual system that could maintain consistency with Agibank's 2025 Brandbook while allowing each regional experience to feel distinctive.
The project included the creation of 21 custom images, seven for each landing page, distributed across the main sections of the experience:
Header — visual introduction to Agibank's cards
Highlights — exploration of the card portfolio and everyday use cases
Benefits — four visual assets supporting the key product benefits
Call to Action — conversion-focused imagery supporting app installation and WhatsApp contact
Alongside the visual development, the supporting copy was created and adapted for each section, including headlines, descriptions and CTAs.
Agibank's existing illustrations and visual assets were also incorporated where appropriate, ensuring that the regional variations remained connected to the broader brand ecosystem.
Campaign
Google Ads static assets
Meta Ads static assets
Multiple digital formats and adaptations
Regional Landing Pages
01 × Rio Grande do Sul Landing Page
01 × Santa Catarina Landing Page
01 × Paraná Landing Page
21 × custom images
Supporting copy for all landing page sections