THE BRIEF
In 2024, Mastercard launched a pilot program to accelerate the adoption of the new Mastercard Debit in Brazil. The project involved approximately 5,000 Sicoob employees across all regions of the country. The challenge was to create an internal marketing campaign that would encourage recurring card usage, drive trial across different merchants, and maintain engagement throughout the journey.
PROJECT OVERVIEW
CONCEPT
CONCEPT
The visual concept was built around the idea of nationwide expansion. The map of Brazil became the central element of the narrative, representing the program’s reach and the collective participation of employees across the country. The campaign transformed everyday card usage into a journey of discovery, encouraging participants to explore different purchasing experiences across all regions of Brazil.
THE APPROACH
Create a visual language that balanced:
VISUAL DEVELOPMENT
Color System
The color palette explores Sicoob’s visual codes, reinforcing brand recognition and visual consistency.
The color palette explores Sicoob’s visual codes, reinforcing brand recognition and visual consistency.
Typography
The combination of handwritten elements and institutional typography brings the communication closer to the internal audience without compromising credibility.
The combination of handwritten elements and institutional typography brings the communication closer to the internal audience without compromising credibility.
Composition
The layout was designed to easily accommodate different messages and campaign formats.
The layout was designed to easily accommodate different messages and campaign formats.
A project developed during my time as part of Mastercard’s Advisors Creative Desk (ACD) creative team in 2024.
BRUNOCORTES.ART STARTED WITH A SIMPLE OBSESSION: MAKING IMAGES.
WHAT BEGAN WITH GRAPHIC DESIGN GREW INTO A CONSTANT EXPLORATION OF ART DIRECTION, DIGITAL ART, 3D, COMPOSITING, AND VISUAL STORYTELLING. HERE, IDEAS BECOME IMAGES FROM ADVERTISING CAMPAIGNS AND KEY VISUALS TO WORLDS THAT EXIST ONLY BECAUSE THEY WERE IMAGINED FIRST. I LIKE THE PROCESS AS MUCH AS THE RESULT. BUILDING, BREAKING, REBUILDING, PAINTING, COMPOSITING, AND PUSHING A PIECE UNTIL IT FEELS RIGHT.
WHAT BEGAN WITH GRAPHIC DESIGN GREW INTO A CONSTANT EXPLORATION OF ART DIRECTION, DIGITAL ART, 3D, COMPOSITING, AND VISUAL STORYTELLING. HERE, IDEAS BECOME IMAGES FROM ADVERTISING CAMPAIGNS AND KEY VISUALS TO WORLDS THAT EXIST ONLY BECAUSE THEY WERE IMAGINED FIRST. I LIKE THE PROCESS AS MUCH AS THE RESULT. BUILDING, BREAKING, REBUILDING, PAINTING, COMPOSITING, AND PUSHING A PIECE UNTIL IT FEELS RIGHT.
NO FIXED FORMULA. JUST GOOD IDEAS, STRONG IMAGES, AND A LOT OF PIXELS.
BRAZIL ©️ 2026
BRAZIL ©️ 2026